The new store which opened up at Electronic City, Bengaluru is a unique experience center which also has an eye massage room, styling studio and juice bar
Bengaluru, May 18, 2019: Lenskart, the leading eyewear destination has always left everyone stunned with its unique offerings, styles and services. The eyewear retailer which retails eyewear, sunglasses and contact lenses launched its 500th store in the city today. Spread across a sprawling 5000 sq ft, the store has been curated to deliver an immersive experience for the customers with its unique offering. Not only does the store have 5000+ styles to choose from but also offers different experiences. To further enhance customer experience the store offers Bliss, an eye massage lounge that is sure to perk-up tired eyes, Style, the make-over studio for a perfect look and Sip It Up, a juice bar to refresh customers from the scorching heat. This is the first time such services are being provided in an eyewear space in India. At the center of the store is the Infinity Zone, an ellipsoidal seating area evocative of the brand’s iconic emblem.
Speaking on the launch, Peyush Bansal, CEO, Lenskart India, said “We are very excited to launch our 500th store which is also India’s largest. Lenskart’s focus has always been pushing the bar on customer experience and this is exactly what we have done in this store. Consumers can have an eye massage and get themselves styled for the perfect look. We have put-together a lot of innovation and thought in the store to give our customers a contemporary experience with trendy eyewear range at an economical price range.” He further adds “Our aim is to not just create a mark on the eyewear industry but also provide every individual access to high-quality designer glasses”.
The outlet follows a shop in shop concept of displaying product as per their category across Vincent Chase, John Jacobs and other brands making it convenient for the customers to choose products of their choice without any hassle.
- Classic eyewear and sunglasses: Myriad shapes in acetates and metal cater to our young and young at heart customer. The classic aviators and rectangles, the edgy cat eyes, the trendy rounders in colors of the season
- Designer eyewear and sunglasses: a high octane mix of style and colour meet the eye as the customer steps into the designer section- carefully curated shelves of with sleek wire frames, summer hued acetates and glinting titanium will have the one spoiled for choice. Whether a lover of timeless classics or an on trend fashion maven, this is the one stop section for a discerning eye.
- Fittech: The flexible and light collection of Air at Lenskart in shapes and colors of your choice is displayed in this zone at the store. The looks vary from sleek classic to sporty casual.
- Half Rims & Rimless: for the customer who doesn’t adhere to bounderaies, the collection with attractive temples and shapes
The store also boasts of an innovative store design and virtual machines for a 3D try-on experience. Additionally, over 5000 different styles of merchandise at the store is sure to complement every aspect of customer’s style aspiration- be it at work or leisure. With its high on technology features and stunning range of fashion eyewear, it is truly making it a shoppers’ paradise!
So indulge in an experience with Lenskart’s exceptional passion for eyewear and eye-care through this expansive, state-of-art outlet. Once again, Lenskart has shown the way for the future of eyewear retailing.
Store address: SNN Raj Neeladri, Neeladri Nagar, Electronic City, Bengaluru.
About Lenskart.com:
Founded in 2010, Lenskart is India’s largest online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. With a unique click and mortar business model, Lenskart is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others. Through innovative technology and a deep focus on consumer satisfaction, Lenskart has grown year on year, to be the top 3 optical businesses in India. With a rapidly growing network strength, Lenskart is present through 500 stores across 100+ cities in India. Lenskart has been funded by venture capitalists like, IDG Ventures, Ronnie Screwvala-led Unilazer Ventures, TPG Growth & TR Capital, IFC and Premji Invest.
For further queries, please contact:
For further information, please contact:
| From First Partners | From Lenskart.com |
| Ratnapriya Belwal/ Vani Khurana ratnapriya.b@firstpartners.in and vani@firstpartners.in | Shilpa Arora +91 9811184112 shilpa@valyoo.in |
