Myths and facts about sustainable fashion pt 1:

[{"selector":"#anim-6483854c-2cc8-4d41-9873-a0cfff9e0c5d","keyframes":{"transform":["translate3d(0px, -539.68262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7983680-3b84-46e9-af58-ff9b30fb4d9f","keyframes":{"transform":["translate3d(0px, 480.11762%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Myths and facts about sustainable fashion pt 1: By Aishwarya Iyengar

[{"selector":"#anim-7a090feb-86b5-4052-a9f9-1c9137161f84","keyframes":{"transform":["translate3d(0px, -797.62976%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sustainable fashion is not just buying from eco-friendly brands,

[{"selector":"#anim-1db9d4fc-deee-4839-84e2-22996387a19c","keyframes":{"transform":["translate3d(0px, -972.03685%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It is buying durable and reusable fashion and not indulging in fast fashion.

[{"selector":"#anim-288abb58-6f3d-479f-98bf-fb193575178e","keyframes":{"transform":["translate3d(0px, -1408.05594%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Myth - All high end luxury brands are sustainable.

[{"selector":"#anim-5e44fb18-ff1c-47b3-8fbe-de412e9788c0","keyframes":{"transform":["translate3d(0px, -633.90006%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Fact - There are some brands like Burberry and Gucci that reduce their carbon footprint and have green values, but not all high end brands practice so.

[{"selector":"#anim-6880e2c1-f612-4f1a-aa71-141532a7a2e7","keyframes":{"transform":["translate3d(0px, -1376.15257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Myth - Luxury brands don’t exploit laborers or have sweatshops.

[{"selector":"#anim-3241ecea-1bfb-4193-b1d7-2f617ee3ac00","keyframes":{"transform":["translate3d(0px, -671.65519%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Fact - Some of the most world renowned brands have been fined or brought into news for exploiting workers in low income areas and running sweatshops.

[{"selector":"#anim-96583140-4912-4ad8-befd-2e8cd728c248","keyframes":{"transform":["translate3d(0px, -1065.90077%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The cost of labour is a small part of production. Most brands charge royalty for their name.

[{"selector":"#anim-46a38643-979b-41dc-bdfb-fa15b45e863d","keyframes":{"transform":["translate3d(0px, -2767.72364%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Stay tuned for more content.