Indian brands , sustainable or not? Pt3:

[{"selector":"#anim-d2d86df7-3f6b-4f72-a1df-3bf21b48e3d8","keyframes":{"transform":["translate3d(-116.10739%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4465de2c-6d27-454b-951e-46cd144a7fa1","keyframes":{"transform":["translate3d(119.12751%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Indian brands , sustainable or not? Pt3: By Aishwarya Iyengar

[{"selector":"#anim-f96024a7-5034-442e-b1dc-3256e0589daa","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Banana fiber gives Silk from silkworms a tough competition.

[{"selector":"#anim-26eff564-72e5-4fdd-9c1f-544618dc9311","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pineapple and Fish Scale leather don’t need tanning and dyeing therefore are environment friendly. The waste of Soy and tofu industry is as good as cashmere.

[{"selector":"#anim-6c6684fb-7e1f-4cb5-9037-3fdadc50436b","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Cellulose from orange peel is now being used as yarn!

[{"selector":"#anim-e0816865-41c2-4f00-b1d6-3785ce750f7e","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sustainable Process

[{"selector":"#anim-022d2c61-49da-4379-ae6f-b0679cfc1f08","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Indian Textiles use the art of weaving. This generates the least emission, doesn't tamper with the natural raw material, does not waste water and are by far the most sustainable textiles in the world.

[{"selector":"#anim-9733ff3b-4426-447f-87b0-364e8562a272","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sustainable Dying Long before chemical dyes came into being, India has been pioneering organic flower and vegetable based dyes.

[{"selector":"#anim-7db21f09-45e0-482e-aa16-8b50864446a2","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Indigo flowers give indigo dye, turmeric for yellow colour, madder leaves, sappan wood and other such varieties along with beetroot for shades of red.

[{"selector":"#anim-d6301955-3432-4ac1-a8f2-c25a5a17e11b","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Catechu/Cutch for black and brown. The flora and fauna are versatile in colour.

[{"selector":"#anim-f7c01c21-a530-403d-be93-d19626b35114","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Khadi - Khadi gained popularity from Mahatma Gandhi. It is internationally acclaimed for sustainability. Technically khadi refers to any fabric which has been hand spun.

[{"selector":"#anim-eddb675e-da6a-4a39-8da5-30da20e0d162","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Did you know fabric manufacturer Arvind Ltd, is highly investing in creating Khadi denims, or hand spun denim fabric. This might just revolutionise the denim industry.

[{"selector":"#anim-efab8f33-ce4e-4b42-af9e-60fc35ea338c","keyframes":{"transform":["translate3d(-116.56051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kalamkari art and printing makes for great rugs and comforters. Some of the Indian grass products are unique.

[{"selector":"#anim-5b86025c-c318-4316-85ae-45d0c3015c47","keyframes":{"transform":["translate3d(-116.56051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Jute, Coconut coir, Bamboo shoots are famous already for their longevity, their aesthetics and their love for the environment.

[{"selector":"#anim-eac130fe-c191-488a-aed4-dc4b8ced65ac","keyframes":{"transform":["translate3d(-116.56051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Stay tuned for more