Biba Collaborates with Anju Modi

I am a hoarder for ethnic wear. Whenever I go shopping, desi wear is always on my list. And, even if it’s not, it somehow ends up in my shopping bag. Of all the brands, I have always been a big fan of Biba. I love their beautiful collection of Kurtis and bottoms. It’s a go-to store for all my desi needs. Whether I want to shop for an upcoming festival, a friend’s wedding or just a casual day at work… Biba is where I always end up going. When I heard about their new collection launch, I couldn’t contain my excitement. I was curious to know what more interesting designs have they added! After I received an invitation, I was stunned to know that Biba has collaborated with the designer, Anju Modi. She is a very renowned designer and it’s a treat for anyone looking for desi wear this festive season. She has designed clothes for culturally-rich movies like Ramleela and her work speaks for itself. Her new collection represents the rich colours and the beautiful heritage of our country. The embroideries and fabric also stand out and one is tempted to buy them all. Even the intricate details and the overall collection is simply unique. If you want to upgrade your Indian wear, step into the Biba store and look out for their Anju Modi collection. You won’t walk out with just one! Have a Happy Diwali and thank me later.